Cue Card Question:

Describe an advertisement that persuaded you to buy a product

• What advertisement it was
• Was it shown on TV, radio or newspaper
• What was good about that advertisement

Explain why do you think that advertisement attracted you to buy the product

Following is a sample response to the above cue card question of IELTS speaking.

During my recent IELTS speaking exam, I was asked to describe an advertisement that persuaded me to buy a product. I vividly remember coming across this advertisement on television last week during my leisure time. The ad was showcasing a newly launched hair product, a shampoo that also functions as a hair dye, catering to both young and adult consumers.

What caught my attention and kept me engaged in the advertisement was its captivating visuals and enticing discount offers. As the ad progressed, I found myself becoming increasingly intrigued by the product’s unique selling point. Unlike traditional hair dyes that require a separate application and waiting time, this shampoo-dye hybrid only needed to be applied like any regular shampoo, and within 10 minutes, the hair could be washed clean. This convenience of combining the dyeing and shampooing processes was a significant selling point for me.

Ordinarily, dyeing my hair involved a separate dye application followed by an additional shampoo to wash out the dye, which often felt time-consuming and cumbersome. With this innovative product, I could save time and effort by using a single product for both purposes. This feature resonated with me, as I am always looking for ways to simplify my beauty routine without compromising on results.

The advertisement’s well-executed visuals and clear demonstration of the product’s effectiveness convinced me that it was worth trying. The promise of hassle-free hair coloring and the benefits it offered led me to take action immediately. I promptly placed an order for the product from the company, eager to experience the convenience and results it promised.

Overall, this advertisement effectively captured my attention and influenced my purchasing decision due to its practicality, time-saving features, and the compelling offer it presented. The seamless combination of shampoo and hair dye in a single product made it a desirable and persuasive choice, leading me to become a satisfied customer.